A media kit is a collection of promotional materials that provides information about a business, organization, or individual to potential partners, sponsors, or media outlets. It typically includes key information such as a profile overview, mission statement, key personnel, products or services offered, and a summary of past achievements or accomplishments. Additionally, a media kit may contain images, logos, videos, and other multimedia assets that showcase the brand's identity and visual style. The primary purpose of a media kit is to provide media outlets or potential partners with the information they need to effectively promote or collaborate with the brand.